Product Designer

Product design from A to Z 🤔

A good design process should…

Product Designer

Discover through empathy

You achieve this by being curious about your user, engage in conversation, acknowledge your assumptions, observe patterns and pain points. It’s taken for granted that you capture as much as possible at this stage, which is why you need to be meticulous. Not all research methods can all be applied at one time, planning is key.

Empathy maps, research repo, survey, interview script writing, transcribers

Define scope & prioritise value

Feedback comes in a wide spectrum: focused or broad, sometimes it might throw you off a tangent, or you’ll start stumbling over the same patterns. At some stage mapping and grouping (synth) feedback helps you to identify patterns. 

Synth workshops, journey maps, personas, documentation and reporting


Based on commonalities defined in the problem-solving exercises, quick whiteboarding and wireframing can get a team far and wide engaged. It’s a cheap way to align, but as well explore the art of possible. Get stakeholders (product managers, designers, developers..) involved as they will identify gaps.

Ideation workshops, wireframing, customer journey


Prototype your pitch and test your hypothesis, first internally and then external. Remember you are not the user, let others guide you through feedback. Keep in mind core UX principles

Prototype, usability tests, AB testing, treejack testing

Test and iterate

Iterate based on more feedback if releasing an MVP, scale up your user test group, use actual users, stress test your product. Being open to feedback, will allow you to pivot to a sharper design or proposition.

(Image) One of the many synth sessions post user research. In this particular case based on: 

Observations | Opportunities | Problem 

mapping out using Miro

Observational testing, usability tests, feedback sessions

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