Product Designer

CASE STUDY 4

DEFINITION

artaustralia.org






An art exhibition search engine focused on publishing curated visual art content as well as their documentation in high resolution. (Development in progress)

UX deliverables

- MVP feature list based on foundational research (surveys)

- Usability test of prototypes to gather inititial market engagement.

Some of my tasks involved:






Lean Business Canvas

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Extensive workshops with stakeholders to map out the problem, solution, unique value proposition, customer segments, revenue streams to name a few. 


Out of which all were taken into account in the definition of the problem and scoping of the MVP. 

Minimum Viable Product

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Using this methodology I could drive to stakeholders the areas of the product that should be covered first with the greatest financial outcome. 


A lot of effort was spent on surveys and quick short interviews to map as much as possible the customer journey but as well to address early assumptions.

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