A digital space for a builder and homeowner to collaboratively on new residential builds or renovations.
Buildxact at this stage had a missing nexus, it was connecting well builders with suppliers and trades (B2B),
but not effectively builders with clients (B2C).
Following a competitive analysis and numerous requests from clients, an investment of 4 months with an agile team of 5 engineers delivered a fully responsive MVP.
My input was to research and design an optimal customer experience, establishing a new vertical in our ecosystem.
The service was used by a third of our customer base after a year of launch.
1. User Research
2. Stakeholder management
3. Prototyping
4. User Testing
5. Success Metrics
6. Design System
Timeline: 4 months
The research took shape of several in-depth interviews to better understand home owner needs and competitive analysis to identify possible market gaps.
Assumptions were clarified while achieving a better scope.
A customer journey was mapped out from interviews that allowed us as a business to future proof the architecture of the app.
Personas were created to articulate with rest of the team the introduction of a new type of customer and user.
A full click-through prototype was set up to test information architecture, navigation, labeling, and small screen interaction. This later was used as walk-through material for the development team.
With a fully clickable prototype, we tested the product first internally than externally. Capturing insights and iterating designs based on a hybrid of Qualitative vs Quantitative data.
The success metrics were not defined as a product team, since other features were in the product roadmap meant the business was aware the project had to stay dormant for a while, any growth was organic and priority only was given to few enhancements and bugs.
Overall the uptake was steady and consistent, with a third of users finding value, this correlated roughly with the number of users requesting the feature that tend to have more projects at a go as well as more structure in their process.
